How Does a Travel Brochure Look Like?

How does a travel brochure look like? If you are looking to find out, then you have come to the right place. In this blog post, we will show you examples of travel brochures and give you tips on how to make your own.

Checkout this video:


A travel brochure is a printed advertisement, usually created by a travel agency or tour operator, to promote tourism to a particular destination. The purpose of a travel brochure is to introduce potential customers to the attractions and other selling points of the destination, in hopes that they will choose to visit it.

A typical travel brochure will include information about the history, culture, and geography of the destination; as well as practical information such as climate, currency, language, and transportation. It will also usually feature one or more high-quality photos or illustrations to give potential customers a taste of what they can expect to see if they choose to visit.

What is a travel brochure?

A travel brochure is a marketing tool used by travel agencies and tour operators to promote tourist destinations and holidays. It is a type of pamphlet or booklet, usually with glossy photos and promotional text, that describes a place or sites to be visited. It is designed to attract the attention of potential customers and persuade them to choose a particular destination or holiday.

How does a travel brochure look like?

Although travel brochures come in all shapes and sizes, most of them share some common features. Here are some things to look for when you’re evaluating a travel brochure:

-Headline. The headline should be eye-catching and make you want to read more.
-Destination information. The brochure should include basic information about the destination, such as its location, climate, and attractions.
-Images. A good travel brochure will include several images of the destination, so you can get a feel for what it looks like.
-Special offers. Many travel brochures include special offers, such as discounts on lodging or activities.
-Contact information. The brochure should include the name and contact info for the tour company or travel agency so you can book your trip.

What are the benefits of a travel brochure?

A travel brochure is a pamphlet that contains information about a particular place, usually including attractions, accommodations, and activities. Travel brochures are often used to promote destinations and as a result, are usually colorful and full of pictures. Many travel brochures also include coupons or discounts that can be used at local businesses.

While some people may believe that they can get all of the information they need about a destination from the internet, there are several benefits to using a travel brochure. First, travel brochures provide comprehensive information in one place. They also tend to be more accurate than internet searches, as they are typically updated more frequently. Additionally, travel brochures are portable, so you can take them with you when you travel. Finally, many people find them to be more visually appealing than internet searches, as they often include maps and beautiful photography.

How to create a travel brochure?

Nowadays, with technology becoming more and more accessible, it is easy to create a beautiful travel brochure without spending too much money. You can either design it yourself using online software or hire a professional designer to do it for you.

Assuming you want to design the brochure yourself, here are some tips on how to create a stunning travel brochure:

1. Use high-quality images: make sure to use high-resolution images that will look good when printed. Avoid using stock photos; instead, try to find unique images that will represent your destination in the best light possible.

2. Use a clean and simple design: don’t overcomplicate things – stick to a clean and simple design that is easy on the eyes. Use Plenty of white space and make sure the text is easy to read.

3. Be creative with your layout: don’t be afraid to experiment with different layout ideas until you find something that looks good and is effective in conveying your message.

4. Use attractive fonts: choose fonts that are both attractive and easy to read. You want people to actually read the brochure, so make sure the text is legible.

5. Proofread carefully: before you print out the brochure, make sure to proofread it carefully for any spelling or grammatical errors. Nothing says “ amateur” like a brochure full of typos!

Tips for creating an effective travel brochure

A travel brochure is a leave-behind piece that aims to persuade a reader to visit a certain location. It must be eye-catching and informative, so that the reader wants to learn more about the destination. Here are some tips for creating an effective travel brochure:

-Use high-quality images that accurately represent the destination.
-Include maps, diagrams, and other visual aids to help orient the reader.
-Include key information about the destination, such as attractions, history, and culture.
-Make sure the brochure is well designed and easy to read.
-Include contact information for tour operators or hotels in the destination.

What are the different types of travel brochures?

There are different types of travel brochures, and each has its own strengths and weaknesses. Here are four of the most popular types:

1. Traditional travel brochures: These are the most common type of brochure, and they usually feature a mix of text and images. They can be a bit overwhelming, but they’re great for getting a lot of information across in a short amount of time.

2. Map-based travel brochures: These brochures focus on showing you where things are, rather than telling you about them. They can be really helpful if you’re trying to get your bearings in a new place, but they’re not so great if you’re looking for detailed information about specific attractions.

3. Photo-based travel brochures: As the name suggests, these brochures focus on photos rather than text. They’re great for giving you an idea of what a place looks like, but they’re not so great if you’re looking for detailed information.

4. Activity-based travel brochures: These brochures focus on specific activities that you can do in a destination. They can be really helpful if you’re looking for ideas of things to do, but they’re not so great if you’re just trying to get an overview of a destination.

How to choose the right travel brochure for your trip?

Nowadays, with the help of technology, many people are able toindependent planning their holidays by choosing the right travel brochure that will present all the necessary information about their desired destination. However, with the great offer of brochures that exist, it can be tricky to know how to pick the right one.

Here are some factors you should take into account when choosing a travel brochure:
-The amount of information included: If you are looking for a more complete guide that includes not only tourist attractions but also accommodation, restaurants and transportation, choose a travel brochure that provides this type of detailed information. On the other hand, if you only want basic information about the destination, such as its main sights and museums, a less complete brochure will suffice.
-The design and layout: A well-designed brochure with an attractive layout will be more pleasant to read and will make it easier for you to find the specific information you are looking for.
-The price: While many travel brochures are free of charge, others may have a small price tag. However, even if you have to pay for a brochure, keep in mind that it may still be cheaper than hiring a professional tour guide.

How to use a travel brochure?

A Travel brochure is a printed piece of marketing material that provides information about a particular destination, property, or activity and is designed to promote tourism. It is generally used as part of a larger marketing campaign and can be distributed through various channels, including travel agencies, tour operators, and hotels.

When used effectively, travel brochures can be a useful tool for convincing potential customers to visit a particular destination. However, there are some important things to keep in mind when designing and using a travel brochure. Here are some tips:

1. Make sure the design is eye-catching: The design of your brochure should be attention-grabbing and professional-looking in order to make a good impression on potential customers.

2. Use high-quality images: Use high-resolution images that accurately depict the destination, property, or activity featured in the brochure.

3. Use persuasive copy: The copy should be well-written and persuasive in order to convince potential customers to visit the featured destination.

4. Include essential information:Be sure to include essential information such as contact details, prices, and terms and conditions.

5. Distribute the brochure through various channels: Travel brochures can be distributed through travel agencies, tour operators, hotels, or online.


A travel brochure is an advertising tool used by businesses to promote their products or services. Brochures are usually printed on glossy paper and contain images, maps, and text about a destination or attraction. Travel brochures are often used by travel agents, hotels, and airlines to deliver information to potential customers.

Scroll to Top